Effective Date: October 2026
At Yellow Folks (“Yellow Folks”, “we”, “us”, or “our”), we respect your privacy and are committed to protecting your personal data. This privacy policy explains: what personal data we collect, why we collect it, how we use and protect it, and your rights regarding your information.
This policy applies to: – Your use of our website – Personal data collected through emails, events, and other business interactions
Our website and services are not intended for children, and we do not knowingly collect information relating to children.
1. Information About Us
Yellow Folks
Email: info@yellowfolks.com
Website: yellowfolks.com
2. Personal Data We Collect
Personal data includes information that can identify you, such as: – Name, email, phone number – Company, job title, work contact details – Website interaction data, IP address, and device/browser info – Cookies, tracking and analytics information
We do not collect personal data that is anonymised or relates to children.
3. How We Use Your Data & Legal Basis
| Purpose | Data Collected | Legal Basis |
| Website performance, preferences, analytics | IP, browser info, cookies | Legitimate interest |
| Responding to contact form enquiries | Name, email, phone | Legitimate interest |
| Marketing newsletter | Consent (withdrawable anytime) | |
| Industry contacts / clients / suppliers | Name, job title, company, contact info | Legitimate interest |
| Supplier interactions | Name, email, business contact | Legitimate interest |
Retention: We keep personal data only as long as needed for these purposes unless legal obligations require longer retention.
4. Sharing Your Data
We do not sell or rent personal data. We may share with: – Data processors (hosting, analytics, CRM, email, IT) – only under contract, Professional advisors (lawyers, accountants) – Law enforcement/regulators when legally required – Business transfers (mergers/acquisitions)
Contact us for details of specific processors or safeguards.
5. Your Rights
You have rights under DPDP Act, 2023, including: – Access & correction – request a copy of your personal data – Deletion – ask us to erase your personal data (subject to legal obligations) – Withdrawal of consent – stop processing based on consent – Objection to processing – for legitimate interests or direct marketing – Restriction of processing – temporarily suspend processing – Data portability – receive data in machine-readable format – Complaint – contact the ICO (https://ico.org.in/concerns/ | 0303 123 1113)
We respond within 1 month, longer for complex requests with updates provided.
6. Automated Decision-Making
We do not use automated decision-making or profiling that produces legal or significant effects on you.
7. Security
We implement appropriate technical and organisational measures to protect personal data. Access is limited to authorised personnel and service providers under confidentiality agreements.
8. Changes to This Policy
We may update this policy; the latest version will always be on this page.
9. Contact
Email: info@yellowfolks.com